Passionate Product Ownership – Jeff Patton – Sydney/Melbourne/Brisbane/Perth

Good Product Evangelist, author or “User Story Mapping”
jpattonassociates.com//
 @jeffpatton

Jeff makes use of over 20 years of product design and development experience to help companies create great products.

Jeff started in software development in the early 90s as a project leader and senior developer for a small software product company. There he learned that well written code, and fast delivery isn’t the secret to success, it’s just table stakes. It’s actually deep understanding of your customers and users coupled with a desire to create a product that’s really valuable to them that makes the biggest difference.

In 2000 Jeff worked as a product manager at one of the first companies adopting Extreme Programming. It was there he built a strong appreciation for the discipline that Agile thinking brings to software development and a deep concern for what seemed to be left out, specifically good product thinking. Since then Jeff has been an evangelist championing the inclusion of strong product design and user experience practice in Agile development. Today Jeff teaches and coaches a contemporary blend of practice that incorporates Lean and Lean Startup and Design Thinking all directed at helping organizations build products their customers love.

Jeff’s a Certified Scrum Trainer, and winner of the Agile Alliance’s 2007 Gordon Pask Award for contributions to Agile Development. Jeff is author of the O’Reilly book User Story Mapping which describes a simple holistic approach to using stories in Agile development without losing site of the big picture. You can learn more about Jeff at his websites: jpattonassociates.com, and agileproductdesign.com. There you can find essays and past writing from his columns with StickyMinds.com, Better Software Magazine, and IEEE Software on Jeff’s websites: jpattonassociates.com and agileproductdesign.com.

Workshop Details

Topic: Passionate Product Ownership

Product Ownership is hard! If you’re a working as a product owner in an agile team, you already know this is the toughest and most critical role in a successful product organization.

If you’re a UX practitioner, senior engineer, or marketing professional in your organization, it may seem like adopting Scrum or agile development has stripped away your ability to contribute as a product decision maker.

If you’re adopting an agile approach, your organization may be struggling with bloated backlogs that aren’t well understood, stressful planning meetings that last too long and fail to get at details needed to deliver predictably, a nagging feeling that you’re building the wrong thing, a lack of time to work with customers and users, chronically late delivery, and frustrated business stakeholders…There’s hope!

The Passionate Product Ownership workshop takes on the bad assumptions and bad practices that often emerge from overly simplistic approaches to agile development and Scrum. Jeff Patton will leverage his past product leadership experience, and years of coaching product teams to teach an effective product ownership strategy.